On a daily basis, I watch at least 2-4 hours of youtube. In turn this means I watch a load of ads since Youtubers typically place 2-3 ads in each video to produce ad revenues. So naturally there are techniques that come along with purchasing these ads and having the consumers make impulse purchase. Some make us laugh some make us feel emotional but others trigger a subconscious needs or desires.
Ads often have a subliminal message behind their advertisements influencing us to make purchases that we normally wouldn’t make. I’ve been in a situation before where a company advertises something that I would never buy but because of the advertising technique that they used, I somehow ended up with three new bottles of perfume for my mom. Everything from the words, to visuals, and even the color schemes have a subconscious meaning that we associate with often creating a positive persona that Persuade you to purchase this one product. One of the companies that Has trick to my own mother would be dove kno has trick to my own mother would be dawn. It’s mostly from all the commercials that she watches of someone washing a duck and saying the soap is so harmless so you can even wash a baby duck with no problem. And in addition to The cute duckling on the commercial, it’s also featured on the label. It’s not my mother’s fault but she has a soft spot for cute animals. So this sort of hypnosis is what made her come back from Cosco with six bottles of this dishwasher soap that isn’t even that effective but they got her right where they wanted her, in a trance because of a little duckling on the label.
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